BRIEF CONTENTS
Author Biography xiv
Preface to Tenth Edition xv
PART I INTRODUCTION 1
1 The Concept of Strategy 3
PART II THE TOOLS OF STRATEGY ANALYSIS 31
2 Goals, Values, and Performance 33
3 Industry Analysis: The Fundamentals 59
4 Further Topics in Industry and Competitive Analysis 83
5 Analyzing Resources and Capabilities 107
6 Organization Structure and Management Systems:
The Fundamentals of Strategy Implementation 131
PART III BUSINESS STRATEGY AND THE QUEST FOR
COMPETITIVE ADVANTAGE 153
7 The Sources and Dimensions of Competitive Advantage 155
8 Industry Evolution and Strategic Change 189
9 Technology-Based Industries and the
Management of Innovation 219
PART IV CORPORATE STRATEGY 249
10 Vertical Integration and the Scope of the Firm 251
11 Global Strategy and the Multinational Corporation 269
12 Diversification Strategy 297
viii BRIEF CONTENTS
13 Implementing Corporate Strategy: Managing
the Multibusiness Firm 315
14 External Growth Strategies: Mergers, Acquisitions,
and Alliances 340
15 Current Trends in Strategic Management 360
CASES TO ACCOMPANY CONTEMPORARY STRATEGY
ANALYSIS, TENTH EDITION
Glossary 637
Index 643